This is Nomad
Experience. Innovation in Design. Proven Patented Technology. Hard won commercial experience. Every product designed and tested by serious anglers with decades of experience. Durable products, fit for purpose, designed to catch fish and perform. Your time on the water is valuable. Our sole focus is to make that time count for you with products that deliver results. We are Crafted by Experience!
This is Nomad
Experience. Innovation in Design. Proven Patented Technology. Hard won commercial experience. Every product designed and tested by serious anglers with decades of experience. Durable products, fit for purpose, designed to catch fish and perform. Your time on the water is valuable. Our sole focus is to make that time count for you with products that deliver results. We are Crafted by Experience!
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Live Ops has been designed with ease of rigging, lifelike designs, durable materials and natural presentations as the primary focus. The ultimate range of softbaits designed to catch more fish, last longer and be more fun to use.
Keen to learn more? Check out our blog for a deeper dive with lure-specific tips, how to rig, retrieve, and fine tune each lure for maximum effect.
Whether you're chasing Bream, Flathead, and Snapper inshore, or targeting Coral Trout, Kingfish, and Reds offshore there’s a lure in the range built to perform.
Engineered with next-gen tech, Live Ops delivers unmatched realism and control with:
Adjusta-Ball Tungsten System
Mirage-X Foil Core
Titan-RX Elastomer TPE Softbaits
Every Range is Scent Infused and Features Glow & UV Tech.
Part jerkbait, part squid, the Jerksquid combines aggressive darting movement with a slow, lifelike tentacle pulse that keeps working even when you’re not. Its keel-shaped body and pulse-hold tentacles create dual-action performance, mimicking the frantic escape of fleeing bait and the slow shimmer of a dying squid. Built from Titan-RX elastomer and infused with Tracer Scent, UV and Glow, this softbait is designed to dominate from estuaries to deep offshore structure.
Hybrid Profile – Combines jerkshad dart with squid pulse.
Keel Body Design – Sharp directional twitching movement.
Tentacles – Shimmer and move on the pause.
Flat-Stable Sink – Horizontal fall that stays in the strike zone.
Reactor UV + Glow – High contrast in deep or dirty water.
Tracer Scent – Triggers bites and holds fish longer.
Titan-RX TPE Build – Ultra-stretch, tooth and snag resistant.
Rigging Versatility – Ideal for jighead or vertical drop setups.
The Double Down Jerkshad gives you precise control over action, fall rate and profile. With its cutaway body, winged split tail, and turbulence-driving disruptor fin, it delivers unpredictable, high-frequency motion that fish can’t ignore. Whether you’re fishing shallow gravel beds or deep reefs, the Double Down is built to trigger reaction bites. Made from ultra-tough Titan-RX elastomer and enhanced with Tracer Scent, UV and Glow, it’s ready to take the hit and keep swimming whether you're twitching, ripping, rolling or deadsticking.
Split Tail + Bulb Legs – Flicker on pause triggers strikes
Disruptor Fin + Wings – Adds subtle lift and turbulence
Cutaway Body Design – Glides and kicks like fleeing bait
Titan-RX Elastomer – Made tough for reef and bites
UV + Glow + Scent – Visible in all water and light conditions
Versatile Rigging – Runs perfectly on a jighead or weedless setup depending on terrain.
The Switcher Shrimp is the ultimate prawn profile soft plastic built for anglers who need versatility and precision in tough estuary conditions. With lifelike detailing, a true backwards flick and four rigging options it adapts to the structure, current and feeding mood without compromise. Whether you're working racks, flats, drains or mangrove edges, this lure helps you fish smarter and convert more bites.
Backwards Flick – Tail-first rig for fleeing prawn action.
4-Way Rigging – Forward, reverse, weedless or jighead.
ShrimpLock System – Built-in hook slots for perfect rigging.
Natural Glide – Forward rig for flats and drains.
Snagless Ready – Weedless setup for tight cover.
Lifelike Movement – Fluttering legs and feelers on the fall.
Glow + UV – Stands out in dirty or low light.
Tracer Scent – Triggers bites and holds fish longer.
Built for slow-speed dominance, the Dozer Minnow delivers heavy tail thump and full-body roll even at crawl pace. Its oversized paddle tail moves serious water, while the ribbed belly adds turbulence and scent dispersion that fish lock onto. The precision keel design keeps the bait tracking true and stable through structure, drop-offs, and current breaks. Whether you’re creeping it past mangroves, slow-rolling ledges, or ticking bottom offshore, the Dozer triggers reaction bites when nothing else moves them. Made from ultra-durable Titan-RX elastomer and infused with Tracer Scent, UV, and Glow, the Dozer Minnow is designed to last longer, fish smarter, and convert pressure bites into hook-ups cast after cast.
Slow-Roll Action – Full-body thump at crawl speed
Ribbed Belly – Adds turbulence and traps scent
Big Paddle Tail – Moves water to trigger strikes
Keel Stability – Tracks straight through structure
Titan-RX Build – Tough, stretchable and bite-proof
UV + Glow – Visible in deep or dirty water
Tracer Scent – Draws bites and holds fish longer
Rigging Options – Jighead, weedless, or weightless ready
Built for finesse sessions, cold water, and high-pressure days, the Radiax Grub is all about subtle movement and maximum draw power. Its custom curl tail with a bulb tip delivers lifelike flick and thump even with barely any retrieve. It’s designed to tempt shutdown fish with a do-nothing action that works when others stall. Infused with Tracer Scent, Reactor UV + Glow, and made from ultra-tough Titan-RX elastomer, the Radiax Grub is built to perform in estuaries, freshwater, and inshore zones where subtlety wins and pressure bites are the norm.
Tail Flicks on Pause – Moves with minimal retrieve
Bulb-Tip Curl – Adds vibration and water push
Compact Profile – Precise control in tight zones
Titan-RX Build – Durable, stretchy and soft
UV + Glow – Easy to spot in dirty water
Tracer Scent – Draws interest and seals the deal
Hook Slot Design – Simple, clean rigging every time
Built for estuary and light inshore work, the Spectre Minnow mimics small baitfish with a natural roll and just the right amount of shimmer. Its slim body and soft tail respond to the lightest movements, while the built-in Mirage X Foil system reflects flash from within giving pressured fish something they can see without getting spooked. Paired with Tracer Scent, UV-infused colour blends, and a soft PVC body, the Spectre is made to convert curious follows into full-blooded bites.
Natural Roll – Smooth swim at slow speeds
Mirage X Flash – Internal foil pulses light with every twitch
Slim Baitfish Profile – Perfect for fish locked onto small prey
Soft PVC Build – Subtle tail movement on pause
UV + Glow Blend – Stands out in murky water or low light
Tracer Scent Infused – Draws strikes and locks fish in
Easy Rig Slots – Clean hook placement with jigheads or EWG weedless
Featuring the Mirage X Foil System, this unique split tail Jerkshad design creates an erratic action and has multiple disruptors along the body to create more action.
Split Tail Design- Customise for subtle twitch or aggressive pulse
Disruptor Fin + Tail Bulbs- Movement and vibration even when paused
Mirage-X Foil Belly- Flash and flicker to grab attention in tough bites
Reactor UV + Tracer Scent- Visibility and scent to trigger and hold strikes
Soft PVC with Hook Slot- Easy weedless or jighead rigging for finesse setups
Precision glide and finesse control. Designed for a natural horizontal fall and subtle tail flick, it stays in the strike zone longer and triggers bites when others won’t. Perfect for hover rigging, slow rolling, or vertical drops.
Adjusta-Ball for custom sink rate & fall
Sonar Visible - Trackable on LiveScope
Titan-RX ultra-durable body
Rigging Nose channel + markers
UV Glow + Scent boosts visibility & bites
Includes 2 Adjusta-Balls per bait and 1 application tube
Depth control meets finesse. The soft-plastic bill keeps it tracking straight, while the Adjusta-Ball™ system lets you dial in fall speed. Ideal for twitching, slow rolling, or pausing mid-column to tempt pressured fish.
Diving lip and Adjusta-Ball System for depth control
Tough Titan-RX TPE won’t float or tear
Easy weedless rigging with guide slots
Reactor–UV colours and Tracer Scent for attraction
Includes 2 Adjusta-Balls per bait and 1 application tube
Aggressive dart, lifelike lift. The flared wing design delivers sharp side-to-side action, while the Adjusta-Ball™ system gives you total control over sink and glide. Perfect for twitching through structure or skipping into tight cover.
