The Ultimate Popping Lure.
The Chug Norris is built for maximum surface action with minimal effort. Its deep cup face creates loud pops, big bubbles, and a thumping splash that drives fish wild, while the body’s sleek design lets it walk the dog or swim with an enticing wiggle subsurface. Aerodynamic and long-casting, it stays stable in rough water and won’t tumble on the pop making it the go-to popper for offshore and inshore predators.
Model | Length | Weight | Depth | Action | Hooks Fitted | Uses | |
---|---|---|---|---|---|---|---|
Chug Norris 50 | 50mm | 3.2g | Surface | Floating Popper | BKK 1X Trebles #14 | Casting | |
Chug Norris 72 AT FR | 72mm | 10g | Surface | Floating "Walk the Dog Action" | BKK 1X Trebles #8 | Casting | |
Chug Norris 95 | 95mm | 21g | Surface | Floating Popper | BKK 4X Trebles #4 | Casting | |
Chug Norris 120 | 120mm | 43g | Surface | Floating Popper | BKK Diablo 5X Singles 3/0 | Casting | |
Chug Norris 150 | 150mm | 83g | Surface | Floating Popper | BKK Diablo 5X Singles 5/0 | Casting | |
Chug Norris 180 | 180mm | 140g | Surface | Floating Popper | BKK Diablo 5X Single 9/0 & 11/0 | Casting |
The Chug Norris 72 churns water like no other topwater, with a walk-the-dog glide or explosive pop. Its Patented Autotune™ System gives unmatched freedom of movement. Pop hard for big splashes or work slow to swing a full 180° side to side for a natural, erratic presentation.

The Chug Norris is made to handle the hardest hitters. Larger 150 & 180 models feature the Metal Matrix Plate System a stainless-steel plate molded into the body for extreme strength while smaller sizes use the welded Gorilla through-wire system. All come fitted with premium BKK hooks and hardware.
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