chug norris

The Ultimate Popping Lure.
The Chug Norris is built for maximum surface action with minimal effort. Its deep cup face creates loud pops, big bubbles, and a thumping splash that drives fish wild, while the body’s sleek design lets it walk the dog or swim with an enticing wiggle subsurface. Aerodynamic and long-casting, it stays stable in rough water and won’t tumble on the pop making it the go-to popper for offshore and inshore predators.

ModelLengthWeightDepthActionHooks FittedUses
Chug Norris 5050mm3.2gSurfaceFloating PopperBKK 1X Trebles #14Casting
Chug Norris 72 AT FR72mm10gSurfaceFloating "Walk the Dog Action"BKK 1X Trebles #8Casting
Chug Norris 9595mm21gSurfaceFloating PopperBKK 4X Trebles #4Casting
Chug Norris 120120mm43gSurfaceFloating PopperBKK Diablo 5X Singles 3/0Casting
Chug Norris 150150mm83gSurfaceFloating PopperBKK Diablo 5X Singles 5/0Casting
Chug Norris 180180mm140gSurfaceFloating PopperBKK Diablo 5X Single 9/0 & 11/0Casting
NEW CHUG on the block
chug 72 with Autotune™

The Chug Norris 72 churns water like no other topwater, with a walk-the-dog glide or explosive pop. Its Patented Autotune™ System gives unmatched freedom of movement. Pop hard for big splashes or work slow to swing a full 180° side to side for a natural, erratic presentation.

chug norris
built tough

The Chug Norris is made to handle the hardest hitters. Larger 150 & 180 models feature the Metal Matrix Plate System a stainless-steel plate molded into the body for extreme strength while smaller sizes use the welded Gorilla through-wire system. All come fitted with premium BKK hooks and hardware.

Chug Norris

on the reef

Chug Norris
Yellowfin Tuna

Popping for Tuna

How to use
the chug 95

inshore popping tips and technique

Salt Socials