DOZER PADDLETAIL

Two models, one deadly flathead action. Both deliver a strong tail thump and body roll, even at slow speeds.

DOZER TPE – DURABILITY + THUMP
Ultra-tough Titan-RX TPE with powerful vibration, built for structure and tough conditions.

DOZER PVC MIRAGE-X – FLASH + REALISM
Super-soft PVC with internal Mirage-X foil for lifelike flash and natural movement.

FLATHEAD TACTICS

Slow Roll – Work close to the bottom along drains and drop-offs.
Hop & Pause – Lift and let it fall to trigger strikes.
Match the Conditions – TPE for toughness, Mirage-X for realistic flash.

SQUIDTREX

The Mini Squidtrex range delivers a realistic swimming action in snack-sized profiles, perfect for tempting flathead sitting in wait. With a slow-sinking action, these compact squid imitations can be slow rolled or hopped close to the bottom, keeping them in the strike zone for longer.

WHY THEY WORK

Compact Squid Profile – An easy meal for flathead feeding on smaller prey.
Realistic Swimming Action – Natural movement that entices strikes.
Slow-Sinking Action – Keeps the lure in the strike zone for longer.

FLATHEAD TACTICS

Slow Roll – Retrieve steadily just above the bottom across sandy flats.
Hop & Drop – Use short lifts and controlled falls along drop-offs and drains.
Bottom Bouncing – Work close to the sand with pauses to tempt flathead lying in wait.

PRAWN POWER

Two deadly prawn profiles built to tempt flathead across sand flats, drains and weedbeds. The Switcher Shrimp offers versatile rigging and a natural glide with an aggressive reverse flick, while the Tideline Shrimp comes pre-rigged and ready to fish.

FLATHEAD TACTICS

Switcher – Reverse Rig: Hop through drop-offs and gutters to imitate a fleeing prawn.
Switcher – Forward Rig: Slow-roll across sandy flats.
Switcher – Weedless Rig: Twitch through weedbeds and structure.
Tideline – Ready to Fish: Hop, pause and let it fall naturally along drains and sandy edges.

WHY THEY'RE DEADLY

Realistic Prawn Action – Natural movement that triggers bites.
Switcher Versatility – Multiple rigging options to suit the conditions.
Natural Glide + Reverse Flick – Imitates an escaping prawn.
Tideline Convenience – Pre-rigged for quick, easy fishing.

VERTREX VIBES

The Vertrex Max and Vertrex Swim are ideal for targeting big flathead holding in deeper holes, channels and drop-offs. With two distinct actions, these soft vibes deliver plenty of vibration to attract flathead lying in wait. Whether you're covering ground or working a deeper pocket, there's a Vertrex to suit.

WHY THEY'RE GOOD FOR FLATHEAD

Vertrex Max – Maximum vibration to grab attention and trigger strikes.
Vertrex Swim – Natural swimming action on the sink, enticing flathead as the lure falls.
Soft Vibe Profile – Ideal for working deeper water and keeping the lure close to the bottom.

FLATHEAD TACTICS

Lift & Drop – Short, sharp lifts followed by controlled falls along drop-offs and channel edges.
Slow Roll – Retrieve steadily just above the bottom to cover ground and locate feeding fish.
Target Deep Holes – Let the lure sink before working it through deeper pockets where big flathead are holding.

WATCH THE VIDEO to see the difference between Vertrex Max and Vertrex Swim and how to fish each action.

JERKBAITS & SHALLOW MINNOWS

The Styx Minnow, Shikari and Maverick Jerkbait are great options for targeting flathead across shallow flats, sandy drop-offs and weed edges. With lifelike baitfish profiles and versatile actions, these hard bodies can be slow rolled or twitched to tempt flathead lying in wait.

WHY THEY'RE GOOD FOR FLATHEAD

Lifelike Baitfish Action – Mimics injured or fleeing baitfish to trigger strikes.
Versatile Retrieves – Slow roll, twitch or pause to suit the conditions.
Shallow Water Specialists – Ideal for targeting flathead hunting across sand flats and weed edges.

FLATHEAD TACTICS

Twitch & Pause – Use short, sharp twitches followed by pauses to tempt following fish.
Slow Roll – Retrieve steadily across shallow flats and along weed edges.
Work the Drop-Offs – Cast across shallow edges and retrieve into deeper water where flathead are waiting to ambush bait.

WATCH THE VIDEO as Mick Hassett runs through when and why he reaches for a jerkbait to target flathead.

MADSCAD TWITCHBAITS

The Madscad AT Twitchbait is a proven flathead favourite, delivering an erratic side-to-side action that mimics a wounded baitfish. When twitched and paused, its slow-sinking action keeps the lure in the strike zone, making it ideal for tempting flathead waiting to ambush an easy meal.

WHY THEY'RE GOOD FOR FLATHEAD

Wounded Baitfish Action – Erratic side-to-side movement triggers reaction strikes.
Slow-Sinking Design – Keeps the lure in the strike zone during pauses.
Versatile Presentation – Ideal for working shallow flats, drop-offs and bait schools.

FLATHEAD TACTICS

Twitch & Pause – Use sharp twitches followed by pauses to imitate an injured baitfish.
Work the Drop-Offs – Cast along sandy edges and let the lure sink towards waiting flathead.
Target Shallow Flats – Work the lure around bait schools and weed edges where flathead are hunting.

WATCH THE VIDEO as Guy McConnell shares his tips on when and how to fish the Madscad AT Twitchbait for flathead.