SUMMER 2026
The new Summer clothing range is here!
Built for hot days, harsh sun and long sessions on the water. Featuring lightweight fishing shirts, UPF 50+ protection, breathable performance fabrics and fresh new everyday styles, this range is made to keep you cool, comfortable and ready for whatever the day brings. New fits. New colours. Your summer lineup starts here.
NEW LIVE OPS
SOFT PLASTICS
Leading the latest Live Ops release is the Tideline Shrimp. Pre-rigged, perfectly weighted and ready for instant action straight from the pack. Built for deadly realism, it delivers natural shrimp movement through every twitch and fall.
The Dozer, Spectre and Wingman ranges are also expanding with larger profiles, new colours, super-soft PVC and lifelike Mirage-X Foil Technology.
At the finesse end, the new Wingman 50mm matches tiny bait when pressured fish are feeding small.
NEW MADSCAD AUTOTUNE
The next generation of MADSCAD has arrived.
A legendary fish-catching profile, re-engineered for modern saltwater casting...Now with AUTOTUNE technology, new sizes and upgraded colours for effortless sub-surface S-swimming action and consistent performance across every retrieve.
THE BUFFALO GOES MICRO
MEET THE NEW BUFFALO JR.
Proven Buffalo Flash Fall action, redesigned for finesse fishing.
Available from 5g to 20g, the Buffalo Jr. combines a slow, flashing flutter with a compact baitfish profile built for finesse presentations, light tackle and shallow water.
Small jig. Finesse tackle. Deadly Buffalo action.
REEF & REDS
BUILT FOR THE REEF
The winter reef season is here. Longer weather windows and productive offshore conditions create prime opportunities to target Coral Trout, Nannygai, Red Emperor and more.
Explore the proven lures, jigs, soft plastics and braid designed to help you fish deeper and stay in the strike zone longer.
TOTAL BEACH COVERAGE
Beach casting is all about covering water and fishing with purpose.
Discover the lures, techniques and tactics you need to work every zone, find fish faster and get better results every session.
WINTER CLOTHING SALE
Winter’s winding down. The savings are heating up.
With the colder months nearing their end, now’s the time to gear up for less. Shop our winter apparel sale and save on layers built for cold mornings, windy runs and long days outdoors.
From the boat ramp to the campfire, grab your winter favourites before they’re gone.
Bundles
SOFT PLASTICS
SOFT VIBE LURES
DTX Minnow
Stainless Tools
STORAGE
Rods Range
Short Film Experience
