LIVE OPS NORTHERN REEF
3 Ultimate softbaits for catching more Coral Trout, Nannygai and Red Emperor.
- Squid & Shrimp scented baits
- Ultra lifelike realistic shapes
- Super Tough TPE material
Meet the Live Ops Reef Starting Team
DOUBLE THE TROUBLE WITH
DOUBLE DOWN
When reef fish lock onto erratic bait movement, the Double Down Jerkshad gives you total control over action, sink rate and profile. With a cutaway body, winged split tail and turbulence-driving disruptor fin, it delivers unpredictable, high-frequency movement that triggers violent strikes. Built from ultra-durable Titan-RX elastomer, and enhanced with Tracer Scent plus UV + Glow, it’s made to handle the toughest reef predators whether you twitch, rip, roll or deadstick.
REEF TACTICS
- Dart & Pause past reef edges and coral heads.
- Mid-Water Twitch near bait schools or drop-offs.
- Slow Roll & Flutter across rubble and soft coral.
- Deadstick with Subtle Taps to provoke passive fish.
SQUID GAME
JERKSQUID
The JerkSquid combines the darting action of a jerkbait with the lifelike movement of a squid, making it deadly on reef species. Its natural sink, pulsing tentacles and scent keep fish interested for longer, especially when worked with a twitch-and-pause retrieve.
- Hybrid Squid-Jerkbait Design – Darting action with lifelike tentacle movement.
- Pulse-Hold Tentacles – Trigger bites on the pause.
- Flat-Stable Sink – Natural squid-like fall.
- Titan-RX + UV & Glow – Tough, highly visible and built for reef fishing.
- Tracer Scent & Multi-Rig Design – More attraction with versatile rigging options.
Reef Tactics:
Aggressive Twitch + Pause near reef edges and coral heads.
Slack-Line Sink through bait schools or past isolated structure.
Slow Roll or Deadstick over rubble or soft coral zones.
Long Pause in deep offshore drops to let the tentacles pulse and tempt predators
DOUBLE DOWN
SWITCHER SHRIMP
RIG IT FORWARDS OR BACKWARDS
The Switcher Shrimp is designed to imitate a fleeing prawn, delivering a natural backward flick when rigged tail-first and a lifelike swimming action when retrieved forward. With four rigging options and the integrated ShrimpLock system, it's built to fish everything from shallow coral flats to deeper reef edges.
- Reverse Flick Action – Mimics a fleeing prawn.
- Four-Way Rigging – Fish it forward, reverse, weedless or on a jighead
- ShrimpLock System – Secure, precise rigging around structure.
- Titan-RX + UV & Glow – Tough, highly visible and reef ready.
- Tracer Scent – Added attraction when fish move in for the eat.
Reef Tactics:
Reverse Rig + Flick-Pause over coral edges, reef flats, and eddies.
Forward Rig + Slow Roll through current seams and bait-rich rubble.
Weedless Rig + Drag-and-Flick across snaggy bommies and shallow structure.
Jighead Drop + Pause-Twitch into reef holes, pockets and tight vertical zones.
WANT TO LEARN MORE?
NEXT GEN REEF TACTICS
Check out our blog for a deeper dive with lure-specific tips, how to rig, retrieve, and fine tune each lure for maximum effect for reef species.
