Built for the Reef
3 Ultimate softbaits for catching more Coral Trout, Nannygai and Red Emperor.
- Squid & Shrimp scented baits
- Ultra lifelike realistic shapes
- Super Tough TPE material
Meet the Live Ops Reef Starting Team
It's Double Trouble with The
DOUBLE DOWN
When reef fish lock onto erratic bait movement, the Double Down Jerkshad gives you total control over action, sink rate and profile. With a cutaway body, winged split tail and turbulence-driving disruptor fin, it delivers unpredictable, high-frequency movement that triggers violent strikes. Built from ultra-durable Titan-RX elastomer, and enhanced with Tracer Scent plus UV + Glow, it’s made to handle the toughest reef predators whether you twitch, rip, roll or deadstick.
Double Down
Reef Tactics
- Dart & Pause past reef edges and coral heads.
- Mid-Water Twitch near bait schools or drop-offs.
- Slow Roll & Flutter across rubble and soft coral.
- Deadstick with Subtle Taps to provoke passive fish.
Double down
Built To Catch
- Super Tough TPE Max Durability
- Unique Split Tail Design
- Squid Scented Maximum Attraction
- Unique Tail & Disruptor Design
The Jerksquid
Squid Scented - Smells like a Real Squid
Super Realistic - Looks like a Real Squid
Super Strong TPE - Tougher than Real Squid.
Fishes like nothing you've ever Seen
Squid Games
Why it’s deadly on reef species:
Hybrid Squid-Jerkbait Profile –Combines darting aggression with tentacle pulse.
Pulse-Hold Tentacles – Shimmer and move on the pause to trigger delayed strikes.
Flat-Stable Sink – Creates a natural squid fall on slack line.
Dart-Ready Keel Body – Sharp directional change mimics fleeing prey.
Titan-RX Elastomer – Built tough for reefs, coral, and aggressive predators.
Reactor UV + Glow – High visibility in deep, dirty, or shaded water.
Tracer Scent System – Draws fish in closer, especially on the pause.
Multi-Rig Versatility – Run it on jigheads or dropper rigs to suit conditions.
Reef Tactics:
Aggressive Twitch + Pause near reef edges and coral heads.
Slack-Line Sink through bait schools or past isolated structure.
Slow Roll or Deadstick over rubble or soft coral zones.
Long Pause in deep offshore drops to let the tentacles pulse and tempt predators
Rig forwards or backwards
Designed to mimic a prawn in full survival mode, the Switcher Shrimp flicks backwards when rigged tail-first and tracks naturally when rolled forward. Its hyper-realistic body, leg and tail detail, and segmented profile move like the real thing in current and cover.
With four rigging options and a built-in ShrimpLock system for precision hook placement, it’s tuned for versatility across reef zones from bommies and coral flats to deeper ledges and eddies.
Why it’s deadly on reef species:
Reverse Flick Action – Kicks back like a fleeing prawn.
Level Roll + Kick – Tracks naturally on retrieve with subtle leg and tail pulse.
ShrimpLock Rigging System – Locks jigheads in tight for structure fishing.
Four-Way Rigging – Run forward, reverse, weedless or jighead to suit the zone.
Titan-RX Elastomer – Ultra-durable for reef abrasion and predator strikes.
Tracer Scent + Salt Blend – Extra attraction when fish get close.
Glow + UV Infusion – Visible in cloudy, deep, or low-light reef conditions.
Hyper-Realistic Profile – Segmented legs and feelers create visual and vibration.
Switcher Reef Tactics:
Reverse Rig + Flick-Pause over coral edges, reef flats, and eddies.
Forward Rig + Slow Roll through current seams and bait-rich rubble.
Weedless Rig + Drag-and-Flick across snaggy bommies and shallow structure.
Jighead Drop + Pause-Twitch into reef holes, pockets and tight vertical zones.
want to learn more?
Next-gen reef tactics
Check out our blog for a deeper dive with lure-specific tips, how to rig, retrieve, and fine tune each lure for maximum effect for reef species.