NEW RELEASES

lifestyle

NEW CLOTHING RANGE

SUMMER 2026 HAS LANDED

The new Summer 2026 clothing range is here—built for hot days, harsh sun and long sessions on the water. Featuring lightweight fishing shirts, UPF 50+ protection, breathable performance fabrics and fresh new everyday styles, this range is made to keep you cool, comfortable and ready for whatever the day brings. New fits. New colours. Your summer lineup starts here.

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lifestyle

LIVE OPS

NEW TIDELINE PRO SHRIMP

RIGGED & READY. 

The Tideline Shrimp is a pre-rigged, weighted soft plastic shrimp designed for instant, lifelike performance. Built with ultra-tough Titan RX™ TPE Elastomer, UV-glow attraction and premium BKK hooks, it’s ready to fish straight from the pack. Tie it on and target inshore predators with total confidence.

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NEW

MADSCAD AUTOTUNE

The next generation of MADSCAD has arrived.

A legendary fish-catching profile, re-engineered for modern saltwater casting...Now with AUTOTUNE technology, new sizes and upgraded colours for effortless sub-surface S-swimming action and consistent performance across every retrieve.

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NEW

MEET THE NEW BUFFALO JR.

Proven Buffalo Flash Fall action, redesigned for finesse fishing.

Available from 5g to 20g, the Buffalo Jr. combines a slow, flashing flutter with a compact baitfish profile built for finesse presentations, light tackle and shallow water.

Small jig. Finesse tackle. Deadly Buffalo action.

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