LIVE OPS SNAPPER

Dial in your snapper game with Live Ops Soft Plastics and the techniques that make them deadly. Engineered for realism, adaptability, and strike-inducing action, they’re built to dominate from shallow reef edges to deep offshore drops and every zone in between.

SOLVING SNAPPER

Snapper can be aggressive feeders and they hit hard when the presentation is right. To catch more snapper consistently, it comes down to smart lure selection and refined technique. Master the art with the next generation of soft plastics: the Jerksquid, Double Down, and Switcher Shrimp. These three innovative lures are built for realism, movement, and reaction-triggering power that snapper can’t resist.

Keen to learn more? Check out our blog for a deeper dive with lure-specific tips, how to rig, retrieve, and fine tune each lure for maximum effect.

The Durable Snapper

JERKSQUID

JERKSQUID

Dart. Pulse. Eat.
Jerksquid
squid game

Part jerkbait, part squid, the Jerksquid combines aggressive darting movement with a slow, lifelike tentacle pulse that keeps working even when you’re not. Its keel-shaped body and pulse-hold tentacles create dual-action performance, mimicking the frantic escape of fleeing bait and the slow shimmer of a dying squid. Built from Titan-RX elastomer and infused with Tracer Scent, UV and Glow, this softbait is designed to dominate from shallow reef ledges to deep offshore structure.

Snapper Tactics:
Twitch + Pause across gravel beds, reef edges and ledges.
Slack-Line Sink into bait schools or tight structure.
Lift + Drop with long pauses to let the tentacles pulse naturally.
Slow Roll or Deadstick when fish are sluggish or feeding off the bottom.

Why it's Deadly
On Snapper

Hybrid Squid-Jerkbait Profile - Combines reaction strike triggers with natural realism.
Pulse-Hold Tentacles – Move subtly on the pause to hold fish longer.
Flat-Stable Sink – Perfect for snapper dialed in on slow-falling bait.
Keel Body Design – Darting action mimics wounded prey near reef edges.
Titan-RX Elastomer – Handles brutal strikes and reef abrasion.
Reactor UV + Glow – High contrast in deep or dirty water.
Tracer Scent System – Scent trail locks in curious or hesitant fish.
Versatile Rigging – Ideal for jighead hopping or paternoster drop setups

Twin-Tail Action

DOUBLE DOWN

Maximum Performance

DOUBLE DOWN

double down
DOUBLE trouble

When snapper zone in on erratic bait movement, the Double Down Jerkshad gives you precise control over action, fall rate and profile. With its cutaway body, winged split tail, and turbulence-driving disruptor fin, it delivers unpredictable, high-frequency motion that snapper can’t ignore. Whether you’re fishing shallow gravel beds or deep reefs, the Double Down is built to trigger reaction bites. Made from ultra-tough Titan-RX elastomer and enhanced with Tracer Scent, UV and Glow, it’s ready to take the hit and keep swimming whether you're twitching, ripping, rolling or deadsticking.

Snapper Tactics:
Dart & Pause
over reef edges, gravel patches or drop-offs.
Mid-Water Twitch when fish are suspended or tracking bait schools.
Slow Roll & Flutter along ledges or near bottom-holding fish.
Deadstick with Subtle Lifts when snapper are cautious or feeding slow.

Why Snapper
Can't Resist

Split Tail + Bulb Legs – Flash and flicker on the pause draws focused attention.
Disruptor Fin + Wings – Adds subtle lift, turbulence and shake in the zone.
Cutaway Body Design – Produces sharp glides and erratic kicks like fleeing bait.
Titan-RX Elastomer – Durable enough to survive reef terrain and crushing bites.
UV + Glow + Scent – Visible and enticing in all light conditions and depths.
Versatile Rigging – Runs perfectly on a jighead or weedless setup depending on terrain.

SWITCHER SHRIMP

Natural - Subtle - Deadly

SWITCHER SHRIMP

Natural. Subtle. Deadly.
switcher shrimp
prawn power

When snapper are keyed in on prawns, the Switcher Shrimp delivers the natural flick, fall and pulse that gets smashed. Designed to mimic a prawn in full escape mode, it flicks backwards when rigged tail-first and rolls forward with subtle realism when retrieved. With segmented legs, feelers and body movement that match the real thing in current or cover, it’s deadly around reef edges, gravel beds, and bait-rich rubble. The four-way rigging system and built-in ShrimpLock keeps everything tight and tuned, while Titan-RX elastomer, UV, Glow and Tracer Scent make it built to draw bites and take hits.

Snapper Tactics:
Tail-First Rig + Flick-Pause
drop along reef edges and scattered gravel.
Forward Rig + Slow Crawl across sand patches near structure.
Jighead Rig + Bounce-Pause down reef faces or drop-offs.
Weedless Drag + Kick through snags, rubbly zones or hard reef pockets.

switcher shrimp
Catches Because:

Reverse Flick Action – Mimics a prawn in panic mode perfect for ambush triggers.
Level Roll + Tail Kick – Smooth, natural motion keeps fish locked on.
ShrimpLock System – Holds rig tight during casts and hits in rough structure.
Multiple Rigging Options – Fish it forward, reverse, weedless or on a jighead.
Titan-RX Elastomer – Strong enough to withstand snapper strikes and reef wear.
UV + Glow Infusion – Boosts visibility in deep or dirty water.
Tracer Scent + Salt – Extra bite attraction when snapper close in.
Ultra-Realistic Profile – Moves, looks and feels like the real deal.