WINTER IS HERE

When the temperature drops, the bite doesn't stop. This season, gear up with a winter-ready arsenal of jigs, vibes, and casting lures designed to outsmart Snapper, Kingfish, Tuna, and reef brutes.
Whether you're jigging deep, working the bottom, or chasing surface blitzes, these precision-tuned lures keep you in the strike zone longer.

STREAKER & RIDGEBACK JIGS

HIGH PITCH MAYHEM

Best for: Kingfish, Tuna, Amberjack, Trevally and deep reef predators.

When the bite window is narrow, and fish are holding deep, the Streaker and Ridgeback jigs unleash chaos. Designed for high-pitch jigging, these jigs generate aggressive, erratic action that mimics a panicked baitfish, provoking violent strikes from big winter pelagics.

  • Ideal Use: Vertical jigging in 40m+ depths.
  • Action: Fast flutter and dart.
  • Key Species: Kingfish, Amberjack, Yellowtail, Tuna.

Pro Tip: In cold months, pelagics often suspend above structure, waiting for bait. Drop your Ridgeback well below the school and retrieve it with speed. The high-pitch flutter draws vicious reaction bites as it rips past the zone.

BUFFALO & GYPSEA JIGS

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SLOW PITCH SNIPERS

Best for: Snapper, Coral Trout, Cod, Pearl Perch and other reefies.

When fish aren’t aggressive, Buffalo and Gypsea slow pitch jigs shine.
These lures deliver a fluttering, falling action that entices even the laziest
reef dwellers to strike. Built for precision presentation and maximum hang time
in the strike zone.

  • Ideal Use: Slow-pitch technique on reef edges and rubble patches.
  • Action: Controlled flutter with fall pauses.
  • Key Species: Snapper, Emperor & other reef species.

Pro Tip: Choose your jig weight based on current and depth. Use short lifts and frequent pauses. Most strikes occur as the jig flutters down during the pause, mimicking a wounded baitfish sinking helplessly.

Pro Tip: In cold months, pelagics often suspend above structure, waiting for bait. Drop your Ridgeback well below the school and retrieve it with speed. The high-pitch flutter draws vicious reaction bites as it rips past the zone.

VERTREX MAX VIBES

VIBRATION AT THE BOTTOM

Best for: Snapper, Mulloway (Jewfish), Red Emperor and estuary predators.

The Vertrex Max is a deep-water assassin. It sinks fast, stays tight to the bottom, and emits powerful vibrations with every lift. When bottom-dwelling fish are hesitant, this lure keeps you right in their strike zone longer.

  • Ideal Use: Bottom-hopping structure or rubble zones.
  • Action: Tight vibration and strong presence.
  • Key Species: Snapper, Jewfish & Red Emperor.

Pro Tip: Cast well beyond your target zone and let it sink completely. Short rod lifts followed by slack line drops keep the vibe fluttering back down, ideal for coaxing sluggish winter feeders.

SQUIDTREX VIBES

THE SQUID IMITATION KING

Best for: Snapper, Mulloway (Jewfish), Coral Trout and other reefies.

The Squidtrex combines the profile of a squid with the vibration of a soft plastic, delivering lifelike realism and proven strike power. Its internal weight and tentacle flutter make it deadly for bottom-feeding predators.

  • Ideal Use: Vertical jigging or cast-and-hop.
  • Action: Vibration plus natural squid movement.
  • Key Species: Snapper, Jewfish and reef dwellers.

Pro Tip: Winter is prime squid season. Work the Squidtrex low and slow across the seabed, pausing regularly to mimic a distressed squid. This triggers instinctual feeding responses in opportunistic predators.

SOFt PLASTICS
Two men on a boat holding largenannygai fish with a clear blue sky and ocean background. jerksquid and double down

Jerkshads Built for Winter Bites

The Jerksquid and Double Down are built for when a natural presentation is the difference between a follow and a bite. The Jerksquid's lifelike glide and pulsing tentacles imitate an injured squid, while the Double Down's erratic darting action perfectly matches a fleeing baitfish, giving you two deadly options to match the conditions.

Ideal Use: Slow rolling, twitching or hopping around reefs, structure and bait schools.
Action: Natural glide, darting action and lifelike movement on the pause.
Key Species: Snapper, Mulloway (Jewfish), Kingfish and reef species.

Pro Tip: Winter fish often prefer a slower presentation. Let your plastic sink naturally, then use subtle twitches and long pauses. Many bites come as the lure glides or falls back through the strike zone.

RIDGEBACK LC

DISTANCE MEETS CHOAS

Best for: Land-based and surf fishers chasing Tailor, Salmon and Kingies.

The Ridgeback LC (Long Cast) is your long-range missile for winter surf and rock platforms. With a sleek aerodynamic body, it casts like a bullet and delivers fast, erratic action to mimic a fleeing baitfish even in choppy water.

  • Ideal Use: Rock or beach casting in rougher conditions.
  • Action: High-speed wobble and dart.
  • Key Species: Tailor, Salmon & Kingfish.

Pro Tip: Retrieve at high speed with scattered pauses to mimic erratic bait fleeing predators. The Ridgeback LC’s tight action is highly visible in turbulent water, ideal for low-light conditions and dawn raids.

MADSCAD

BEACH & ROCK FAVOURITES

Best for: Tailor, Aussie Salmon, School Tuna and light pelagics.

The Madscad 115 is a versatile casting lure that excels in beach and rock fishing scenarios. Its side-to-side “wounded baitfish” action is irresistible to mid-sized predators during winter baitball events.

  • Ideal Use: Long casting over sand gutters and rocky points.
  • Action: Natural, erratic swimming.
  • Key Species: Tailor, Salmon & School Tuna.

Pro Tip: Target Tailor at key feeding times…dawn and dusk. Cast into the whitewash or along sand gutters and vary your retrieve speed to trigger reaction strikes.

ESTUARY & FRESH

TIPS & TECHNIQUES
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