BEACH CASTING COLLECTION
Beach casting is one of the most effective and accessible ways to target Australia’s coastal species. With the right approach and lures, you can cover more water, reach more fish and get better results.
4 MUST HAVE BEACH FISHING LURES
From long-cast performance to explosive topwater action, these four lures cover every beach fishing scenario helping you reach further, fish smarter and trigger more strikes in the surf.
MAXIMUM DISTANCE
RIDGEBACK LONG CAST
When fish are holding beyond the breakers, covering water efficiently is key. The Ridgeback LC is built to maximise casting distance and help you locate feeding fish faster.
- Cast as far as possible into deeper gutters or beyond the breakers
- Let the lure sink briefly before starting your retrieve
- Use a steady medium retrieve to cover water
- Add pauses to imitate injured baitfish and trigger strikes
Best for: Searching large areas quickly for Salmon, Tailor and Trevally in the deeper water.
Press "Play Video" to see the Ridgeback feature breakdown.
VERSATILE TWITCHBAIT
MADSCAD
When fish are actively chasing bait, speed is everything. The Madscad’s tight, high-speed action perfectly imitates fleeing baitfish.
- Cast into bait schools or active water
- Use a fast, consistent retrieve (“burn it back”)
- Mix in short bursts of speed to trigger reaction bites
Best for: Aggressive feeding fish like Tailor and Salmon feeding in the wash.
SURFACE STICKBAIT
RIPTIDE
When fish aren’t committing to surface lures, the Riptide keeps you in the strike zone just below the surface.
- Cast into gutters or calm water behind waves
- Retrieve slowly to medium pace just under the surface
- Add subtle twitches for a natural presentation
Best for: Clear water and where fish are following but not striking.
SURFACE SKIPPING LURE
DARTWING
When fish are hesitant, an erratic action can force a decision. The Dartwing excels at triggering reaction bites.
- Use aggressive twitches followed by pauses
- Let the lure dart unpredictably side-to-side
- Focus on clear water and light surf conditions
Best for: Fussy or following fish where they won’t commit to steady retrieves.
SURFACE POPPER
CHUG NORRIS
When fish are feeding on top, the Chug Norris delivers maximum noise and visual impact.
- Use sharp downward rod sweeps to create a loud “pop”
- Pause between pops to let the lure sit naturally
- Target whitewater, wave edges, and calm pockets
Best for: Surface-feeding fish to entice that explosive strike from Salmon, Trevally and Tailor.
WANT TO KNOW MORE?
Want to take your surf fishing to the next level?
Head over to our blog for in-depth guides, expert tips and real-world techniques. From reading the beach to mastering lure retrieves, it’s all there to help you get the most out of every session.
