NEW LIVE OPS
THE NEW SQUID GAME
DOUBLE DOWN JERKSHAD
Meet the Double Down...the next generation of Jerkshad.
This isn’t your average jerkbait - with a cutaway body, winged twin tail, top-side disruptor and bulb-tipped legs, it creates unpredictable, high-frequency action that turns follows into strikes.
A jerkshad that breaks the mold
The Double Down Jerkshad delivers next-level performance with one goal…to outfish everything else.
This isn’t your average jerkbait - with a cutaway body, winged twin tail, top-side disruptor and bulb-tipped legs, it creates unpredictable, high-frequency action that turns follows into strikes.
Built from Titan-RX ultra-stretch TPE, infused with Tracer Scent attractant and powered by Reactor UV + Glow, it’s made to be ripped, twitched, rolled or dead-sticked from shallow flats to offshore reefs.
Available in 3", 4", 5" & 7"
HIGHLIGHTS
DESIGNED TO DELIVER
- One Bait. Endless Options - Fish it anywhere, for anything from reef predators to estuary ambush hunters.
- Next-Gen Jerkshad Design - Twin-tail profile creates unmatched action and control across all retrieve styles
- Unmatched Movement. Total Control - Twin-bulb tail responds instantly to every twitch, pause or retrieve for lifelike precision.
- Tail Action at Every Speed - Always moving, always pulsing with an irresistible vibration from slow rolls to fast burns.
- All-Conditions Performer - Glow, scent and an enticing action make it a reliable weapon across all water types and species.
KEY FEATURES
ENGINEERED FOR ACTION
Every feature of the Double Down is built for a reason...to move better, last longer, and catch more fish.
- Dynamic Twin Tail Design - Twin bulbs, winged edges, and a cutaway body create lifelike roll, pulse, and flash on every retrieve even at rest.
- Disruptor Fin + Flat Head - Injects turbulence and darting motion for a natural baitfish look that triggers instinctive strikes.
- Ribbed Belly + Hook Slots - Hold scent, add micro-vibration, and make rigging quick, clean, and perfectly aligned for both weedless and jighead setups.
- Titan-RX TPE Build - Ultra-stretch, ultra-durable elastomer designed to outlast multiple fish and withstand toothy predators.
- Reactor UV + Tracer Scent - Glow and UV additives combined with shrimp–squid scent deliver full sensory attraction in any water clarity or light.
Double Down on Versatility
The Double Down Jerkshad gives anglers the freedom to adapt to any fishing scenario from flats to reefs and everything in between.
Recessed hook slots ensure clean rigging and perfect alignment, while theTPE body delivers lifelike movement with maximum durability. Its aerodynamic shape casts long and glides naturally, delivering consistent action whether you’re twitching shallow or sinking deep.
Wherever the fish are, the Double Down is ready.
STORAGE TIPS
How to store tpe lures
Our Double Downs are made from Ultra-Tough Titan-RX TPE, which can chemically react with other soft plastics if stored incorrectly. Proper storage is essential to prevent deformation and maintain performance.
- Store in the original packaging when possible (the safest option)
- If storing in a tackle box, use a worm-proof box designed for soft baits
- DO NOT store TPE with non-TPE baits
- DO NOT store TPE baits from different brands together
- TPE baits from the same brand CAN be stored together safely
TARGEt SPECIES
- Snapper & Red Emperor – Jighead rigged, reef or rubble zones
- Flathead – Shallow twitching or slow roll
- Kingfish & Tuna – Long cast + burn retrieves or deadstick in bait balls
- Trout, Nannygai, Dhufish – Deep-drop, slow lift style
- Bass & Estuary Targets – Smaller sizes worked mid-depth or near cover
WANT TO KNOW MORE?
Check out our extensive blog for proven tactics, rigging tips and real-world insights designed to help you fish smarter and get the most out of every trip.